top of page


Feb 2022


Amber Vittoria is an artist and poet based in New York City. Her work has been praised for her bold aesthetic and colourful patterns, challenging gender stereotypes and exploring the nuances of womanhood. Already an established artist working with major brands, she is now a leading figure in the growing NFT space, collaborating with brands such as L’Oréal to prompt awareness about issues of equality and representation in the Metaverse.

ATOM FUTURES spoke with Amber Vittoria about her latest NFT collection, ‘Colon Parenthesis’, and her reflections on the evolution of the NFT space.


You’ve described your latest NFT collection, ‘Colon Parenthesis’, as one that explores the human need to express emotion in its simplest forms. Could you tell us a bit more about your inspiration for this collection?

This series of work began as a playful note on how we leverage simple glyphs, such as a colon and parenthesis, to evoke and communicate various emotions to each other virtually. Given how Web3’s community mainly gathers online, due to the pandemic, I felt sharing this series as an NFT collection was perfectly fitting.

The use of distorted glyphs (‘smiley faces’) in your work to interrogate how we express emotion evokes thoughts about early digital communication (before the yellow smiley face there was the colon and parenthesis) and how a simple symbol can convey so much. Why do you think signs and symbols are so powerful in how we communicate emotions today?    

Given so much of our communication lives online - through texts, emails, tweets - the ability to swiftly and simply evoke an emotion or expression digitally has quickly become a part of our daily lives.

You were a ‘traditional’ artist before you made the foray into the NFT space. What promise do you think this space holds, not just for artists, but for society?

My hope for Web3 is that it democratises not only art, but other currently centralised systems society has in place. We are beginning to see it within art, and I can’t wait for that trajectory to continue.

As a female artist, do you have any concerns about representation in the Metaverse? How should we confront those challenges as leaders and participants in these emerging digital realities?

Given the Metaverse is built by society, which historically has marginalised women, my concerns are indeed present; with that said, it is quite a hopeful feeling to see folks across genders be thoughtful in how we can shift this new world to be equal and equitable for those who have previously and currently been disadvantaged in our current systems.

In your opinion, how do you think brands should engage in the NFT space?

L’Oréal was a perfect example; not only did they pay each artist upfront to make the work, each artist also kept primary sales of the piece (with secondary sales going towards a foundation). Moreover, they gave us the lead in the brief - allowing each artist to interpret “Reds of Worth” as we saw fit. I’m excited for other brands to do the same!

Amber Vittoria NFT.png

Colon Parenthesis 173 by Amber Vittoria

ATOM FUTURES is now the proud collector of Colon Parenthesis 173. Could you share your process and insights around this particular NFT?

Thank you so, so much for the support! It means the world to me. Number 173 of the collection is one of my favourites; it is a play on how if we type too quickly, the smiley face could accidentally send as a frowning face - conveying the antithesis of our intentions.


The link to the 'Colon Parenthesis' collection can be found here!

bottom of page